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Analyse both proactive and reactive approaches to business change - VCE - SSCE Business Management - Question 5 - 2023 - Paper 1
Question 5
Analyse both proactive and reactive approaches to business change. In your response, refer to at least one contemporary business case study. A proactive approach to... show full transcript
Worked Solution & Example Answer:Analyse both proactive and reactive approaches to business change - VCE - SSCE Business Management - Question 5 - 2023 - Paper 1
Step 1
Proactive Approach Analysis
Answer
A proactive approach to change is where a business aims to drive change by identifying opportunities before they become problems. For instance, Microsoft has taken proactive steps by significantly investing in cloud technologies, establishing a competitive edge in the market.
Step 2
Reactive Approach Analysis
Answer
Conversely, a reactive approach to change occurs when a business responds to external or internal pressures, such as market demand or competition. One pertinent example is Domino's Pizza's introduction of the 'less waste' initiative after observing consumer behaviors shift towards sustainability in the wake of the pandemic. This response aimed to adjust to customer expectations while maintaining business viability.
Step 3