SSCE VCE Business Management Implementing Change: Callie’s Couriers is a service b

Callie’s Couriers is a service business, which the owner, Callie Haig, is keen to expand globally in 2020 - VCE - SSCE Business Management - Question 3 - 2019 - Paper 1

Question 3

Callie’s Couriers is a service business, which the owner, Callie Haig, is keen to expand globally in 2020. Propose and justify a management strategy that Callie coul... show full transcript

Worked Solution & Example Answer:Callie’s Couriers is a service business, which the owner, Callie Haig, is keen to expand globally in 2020 - VCE - SSCE Business Management - Question 3 - 2019 - Paper 1

Step 1

Propose and justify a management strategy that Callie could use to seek new global business opportunities.

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Answer

To expand globally, Callie could adopt a mixed strategy that combines market penetration and strategic alliances.

Market Penetration

Implementing targeted marketing campaigns in selected regions can help build brand awareness and attract local customers. This strategy focuses on offering competitive pricing and exceptional service to capture market share.

Strategic Alliances

Forming partnerships with local businesses in the countries Callie targets can provide valuable insights into local customs, regulations, and customer preferences. Through strategic alliances with established local courier services, Callie could leverage their networks and knowledge, thus reducing risks associated with entering a new market.

Conclusion

Utilizing a combination of market penetration and strategic alliances can help Callie reduce operational risks, enhance market entry efficiency, and ultimately, facilitate successful global expansion.