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Change management theories provide a template for successful change in large-scale organisations - VCE - SSCE Business Management - Question 4 - 2012 - Paper 1
Question 4
Change management theories provide a template for successful change in large-scale organisations. Explain how Kotter's change management theory could be used to • pr... show full transcript
Worked Solution & Example Answer:Change management theories provide a template for successful change in large-scale organisations - VCE - SSCE Business Management - Question 4 - 2012 - Paper 1
Step 1
promote driving forces for change
Answer
Kotter's change management theory emphasizes the importance of driving forces as key contributors to effecting change. For instance, in a company like Toyota, the driving forces can be seen in their commitment to environmental sustainability and innovation. By establishing a sense of urgency about the need for change, Toyota encourages its stakeholders to embrace new initiatives, such as the development of environmentally-friendly vehicles. Thus, Kotter's initial steps help mobilize support and commitment from all levels of the organization.
Step 2
reduce restraining forces for change
Answer
Restraining forces are obstacles that can hinder the process of change. In the example of Toyota, these might include employee resistance to new technologies or management skepticism about the viability of new initiatives. To address these forces, Kotter's approach suggests clear communication and involving employees in the change process. For example, by providing training and support, Toyota can alleviate concerns and encourage a more accepting attitude towards change, which ultimately facilitates smoother transitions.
Step 3
promote the use of low-risk practices
Answer
Promoting low-risk practices is critical in Kotter's framework for change management. One effective strategy is to pilot new initiatives in smaller departments before a full-scale rollout. For example, Toyota could initially introduce a new technological process in one department, gather feedback, and make necessary adjustments based on employees' experiences. This method not only minimizes potential disruptions but also instills confidence among employees, who feel involved in shaping the change process and are more likely to support it.