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Leading is a key management role - VCE - SSCE Business Management - Question 6 - 2004 - Paper 1
Question 6
Leading is a key management role. Identify and explain two other key management roles that the marketing manager would need to demonstrate to be successful.
Worked Solution & Example Answer:Leading is a key management role - VCE - SSCE Business Management - Question 6 - 2004 - Paper 1
Step 1
Identify and explain another key management role: Planning
Answer
Planning is essential for any marketing manager as it involves setting objectives and establishing an overall strategy for achieving them. This includes analyzing the current situation through tools like SWOT analysis, developing and evaluating alternatives, implementing the plan, and monitoring and reviewing results. By effectively planning, the marketing manager can align resources and efforts with the organization's goals.
Step 2
Identify and explain another key management role: Organising
Answer
Organising entails defining the relationship between staff and tasks to ensure that all resources are utilized efficiently towards the objectives. This involves organizing the structure of the organization, determining what is needed, placing staff in productive working environments, and delegating authority. An effective marketing manager must be able to design and arrange tasks so that the team works cohesively and productively.