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10 cards from this deck
Observational learning - watching & imitating role models
Albert Bandura
ARTM: Attention, Retention, Reproduction, Motivation
Observer sees model rewarded, making imitation more likely
1961
Children who saw aggressive model showed more aggressive acts
72 children (36 male, 36 female) aged 3-6 years
Observers develop associations with model's characteristics
Soft determinism - outside forces & cognitive processes
Demand characteristics - artificial lab, children guessed aim
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