Experimental Design (AQA A-Level Psychology): Flashcards

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Experimental Design
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Experimental design definition

How researchers organise testing of participants in relation to conditions

Independent groups design definition

Two separate groups, each experiences one condition only

Repeated measures design definition

All participants experience every condition

Matched pairs design definition

Participants paired on variables, then split between conditions

Purpose of random allocation

Control participant variables in independent groups design

Purpose of counterbalancing

Control order effects in repeated measures design

Main limitation of independent groups design

Participant variables - differences may reflect individuals not IV

Main strength of repeated measures design

Participant variables controlled - same people in all conditions

Main limitation of repeated measures design

Order effects - sequence may influence performance

Matched pairs design main limitation

Perfect matching impossible - even twins differ

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