Minority Influence: Moscovici's Study (AQA A-Level Psychology): Flashcards
📚Flashcards
Practise the cards
10 cards from this deck
ShowHide
Practise the cards
10 cards from this deck
Minority influence
Minority influence
When small group changes attitudes/beliefs/behaviors of larger majority
Researcher: minority influence landmark study (1960s)
Researcher: minority influence landmark study (1960s)
Serge Moscovici
Moscovici study: group composition
Moscovici study: group composition
6 people: 2 confederates, 4 real participants
Moscovici study: slides shown
Moscovici study: slides shown
36 blue slides in different shades
What confederates called the blue slides
What confederates called the blue slides
Green (on two-thirds of trials)
% influenced when minority gave consistent answers
% influenced when minority gave consistent answers
8% agreed slides were green
% influenced when minority gave inconsistent answers
% influenced when minority gave inconsistent answers
1% agreed slides were green
Most crucial factor for minority influence
Most crucial factor for minority influence
Consistency
Diachronic consistency
Diachronic consistency
Minority maintains same position over time
Synchronic consistency
Synchronic consistency
All minority members share identical views