The Multi-Store Model of Memory (MSM) (AQA A-Level Psychology): Quizzes

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The Multi-Store Model of Memory (MSM)
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Who proposed the Multi-Store Model of Memory in 1968?

Atkinson and Shiffrin

What is the approximate duration of information in the sensory register?

Less than 1 second (~250 milliseconds)

According to Miller (1956), what is the capacity of short-term memory?

7±2 chunks

How is information primarily coded in short-term memory according to Baddeley (1966)?

Acoustically (sound-based)

What is the duration of long-term memory according to the MSM?

Lifetime

In Peterson & Peterson's study, what task prevented rehearsal of the trigrams?

Counting backwards in 3s or 4s

What recall accuracy did Peterson & Peterson find after 18 seconds without rehearsal?

10%

In Bahrick's 1975 study, what was the accuracy for name-photo matching after 14 years?

90%

How long could Clive Wearing retain new information?

20-30 seconds

What is a key weakness of the MSM?

It oversimplifies memory processes

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