Minority Influence: Moscovici's Study (AQA A-Level Psychology): Quizzes

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Minority Influence: Moscovici's Study
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What is minority influence?

When a small group changes a majority's views

How many confederates were in each group in Moscovici's study?

Two confederates

What stimuli did participants view in Moscovici's study?

36 blue slides

What % of participants agreed slides were green when confederates were consistent?

Approximately 8%

How did consistent vs inconsistent confederate responses affect minority influence?

8% influenced when consistent, 1% inconsistent

What is diachronic consistency?

Maintaining the same position over time

What is synchronic consistency?

All minority members share identical views

What is the augmentation principle?

Majority assumes minority is confident

Why is flexibility important for minority influence?

Avoids appearing rigid or extremist

What is a key weakness of Moscovici's study?

Artificial task lacks mundane realism

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