Quantitative vs Qualitative Data (OCR A-Level Sociology): Flashcards

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Quantitative vs Qualitative Data
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Form of qualitative data

Non-numerical, usually text

Positivists' view of qualitative data

Subjective, unscientific, hard to analyse reliably

Interpretivists' view of qualitative data

More valid, provides verstehen

Sample size in qualitative research

Smaller samples

What qualitative data explores

Motivations and emotions

Form of quantitative data

Numerical

Quantitative data useful for

Mathematical/statistical analysis

Positivists' view of quantitative data

More objective and scientific

What quantitative data reveals

Trends and correlations

What quantitative data cannot reveal

Valid reasons for trends/correlations

Sample size in quantitative research

Large samples

What is verstehen?

Understanding behavior (interpretivist aim)

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