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Researchers investigated whether there was a difference in how an Instagram user perceived their own personality compared to how others would perceive their personality - AQA - A-Level Psychology - Question 1 - 2021 - Paper 3
Question 1
Researchers investigated whether there was a difference in how an Instagram user perceived their own personality compared to how others would perceive their personal... show full transcript
Worked Solution & Example Answer:Researchers investigated whether there was a difference in how an Instagram user perceived their own personality compared to how others would perceive their personality - AQA - A-Level Psychology - Question 1 - 2021 - Paper 3
Step 1
Explain one conclusion you can make regarding 'extraversion' using the data in Table 1.
Answer
One conclusion is that Instagram users perceive themselves as more extraverted than the observers do. For instance, user 1 rated themselves as 3.00, while observers rated the same user significantly higher, giving an average score of 4.61, indicating a discrepancy of 1.61 points.
Step 2
Explain one conclusion you can make regarding 'openness' using the data in Table 1.
Answer
The observers rated the Instagram users as less open to new experiences than the users rated themselves. For example, user 1 rated their openness at 7.00, while observers provided an average rating of 5.20, illustrating that the observers did not interpret the user as having as high a level of openness.
Step 3
Explain one strength of the researchers collecting quantitative data in the Instagram study.
Answer
A strength of collecting quantitative data, such as personality ratings, is that it allows for objective analysis. This objectivity ensures that the data is less prone to personal bias compared to qualitative data, which can vary significantly based on individual interpretations.
Step 4
Explain two strengths of using an unstructured interview with the observers (group 2) in the Instagram study.
Answer
The first strength of using unstructured interviews is that they can provide richer, more detailed insights into the observers' perspectives on the Instagram users' personalities. This allows researchers to explore participants' thoughts and feelings in depth, offering a better understanding of their judgments.
The second strength is that unstructured interviews enable greater flexibility in terms of the topics discussed. Researchers can adjust questions based on responses, allowing them to explore unexpected areas of interest or clarify points as needed, leading to a more nuanced understanding of the observers' evaluations.