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Malik carried out an observation in a local cinema to investigate which films males and females watch - AQA - A-Level Psychology - Question 9 - 2019 - Paper 1
Question 9
Malik carried out an observation in a local cinema to investigate which films males and females watch. Malik stood near two screen entrances where he could not be se... show full transcript
Worked Solution & Example Answer:Malik carried out an observation in a local cinema to investigate which films males and females watch - AQA - A-Level Psychology - Question 9 - 2019 - Paper 1
Step 1
Step 2
Using the data from Table 1, draw a bar chart to represent the number of males and females who watched a horror film.
Answer
The bar chart should display the number of participants for each gender who watched a horror film. The x-axis should show 'Gender of participant' (Male, Female) and the y-axis should denote 'Number of participants'. The heights of the bars should reflect the values from Table 1, where the number of males who watched a horror film is 5 and the number of females is 10.
Step 3
Step 4
Determine whether there is a significant difference between male and female film choice.
Answer
Using the chi-squared value of 3.98 and comparing it to the critical value from the chi-squared distribution table for df = 1 at p=0.05, which is 3.841, we find that 3.98 is greater than 3.841. Therefore, we can conclude that there is a significant difference between male and female film choices.
Step 5
Explain one weakness of using quantitative data for Malik’s study.
Answer
One weakness of using quantitative data is that it may overlook the subtleties and qualitative aspects of film preferences, such as personal experiences or emotional connections that influence why individuals choose specific films.