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Outline and explain two ways that new media may be changing popular culture. - AQA - A-Level Sociology - Question 19 - 2021 - Paper 2
Question 19
Outline and explain two ways that new media may be changing popular culture.
Worked Solution & Example Answer:Outline and explain two ways that new media may be changing popular culture. - AQA - A-Level Sociology - Question 19 - 2021 - Paper 2
Step 1
Participatory Culture
Answer
New media has fostered a participatory culture, where producers and consumers no longer maintain separate roles. This blurring of lines allows for greater interaction and involvement from the audience, facilitating user-generated content. As a result, popular culture has become more accessible, encouraging individuals to express their own ideas and creations, which in turn influences mainstream media and trends.
Step 2
Globalization of Culture
Answer
The rise of new media has contributed to the globalization of popular culture, leading to the dilution of local cultures. Through platforms like social media and streaming services, cultural ideas and trends can spread rapidly across the globe, diminishing the distinctiveness of national cultures. This phenomenon can result in a homogenization of cultural expressions, where local traditions may be overshadowed by global trends.