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Read Item M below and answer the question that follows - AQA - A-Level Sociology - Question 20 - 2021 - Paper 2
Question 20
Read Item M below and answer the question that follows. Item M Globalisation has led large corporations to operate on a global scale and have consumers around the ... show full transcript
Worked Solution & Example Answer:Read Item M below and answer the question that follows - AQA - A-Level Sociology - Question 20 - 2021 - Paper 2
Step 1
Analyse two ways that globalisation may have affected the relationship between the media and their audiences.
Answer
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Increased Accessibility to Diverse Content: Globalisation has allowed for a wider array of media content available to audiences. Consumers now have access to international news outlets, films, and shows that reflect various cultures and perspectives. This diversity can enhance the audience's understanding of global issues. For example, platforms like Netflix provide viewers with content from different countries, which broadens their cultural insights beyond local productions.
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Shift in Corporate Control over Media: As global corporations dominate the media landscape, they wield significant influence over what is produced and distributed. This can lead to the prioritization of content that aligns with corporate interests, impacting audience preferences. For instance, multinational media companies might emphasize sensational or popular content at the expense of local or independent journalism, thereby affecting public discourse and the type of information audiences receive.