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Outline and explain two reasons why consumption may be affected by social class. - AQA - A-Level Sociology - Question 1 - 2021 - Paper 2

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Outline and explain two reasons why consumption may be affected by social class.

Worked Solution & Example Answer:Outline and explain two reasons why consumption may be affected by social class. - AQA - A-Level Sociology - Question 1 - 2021 - Paper 2

Step 1

Reason 1: Conspicuous Consumption of Luxury Goods

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Answer

Social class often influences consumption patterns, particularly in the realm of luxury goods. Higher social classes may engage in conspicuous consumption to demonstrate their wealth and status. This is characterized by the purchase of high-end products such as designer clothing, luxury cars, and upscale experiences. For instance, individuals from affluent backgrounds might spend on luxury vacations or exclusive events as a way to showcase their social status.

In contrast, lower social classes may lack the financial resources to engage in such consumption. Their consumption is often limited to essential goods and services, which can affect their overall quality of life and participation in certain cultural or social activities.

Step 2

Reason 2: Access to Cultural Resources

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Another significant reason is the access to cultural resources, which is often stratified by social class. Higher social classes may have greater access to cultural experiences, such as art exhibitions, theater performances, and fine dining, which shape their consumption patterns toward high culture.

For example, families from middle or upper socioeconomic backgrounds might regularly attend cultural events or arts festivals, influencing their preferences for more refined and expensive products. Conversely, individuals from lower social classes may face barriers to such experiences due to financial constraints, limiting their exposure and, as a result, their consumption choices.

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