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Outline and explain two ways in which the new media enable people to challenge stereotypical media portrayals of women. - AQA - A-Level Sociology - Question 19 - 2019 - Paper 2
Question 19
Outline and explain two ways in which the new media enable people to challenge stereotypical media portrayals of women.
Worked Solution & Example Answer:Outline and explain two ways in which the new media enable people to challenge stereotypical media portrayals of women. - AQA - A-Level Sociology - Question 19 - 2019 - Paper 2
Step 1
Way 1: Participation in Content Creation
Answer
The new media allows individuals, especially women, to become active producers of content rather than passive consumers. Platforms such as blogs, social media, and video-sharing sites enable women to create and share their narratives, which can challenge existing stereotypes. This democratization of media leads to a more diverse representation of women that contrasts with traditional media portrayals, often dominated by male perspectives. By sharing various life experiences, women can counteract stereotypes and present a more nuanced view of female identity.
Step 2
Way 2: Collective Action and Activism
Answer
New media fosters collective action by connecting like-minded individuals and groups. Online platforms facilitate campaigns that challenge stereotypical representations, mobilizing community support. For example, movements like #MeToo utilize the reach of social media to bring attention to issues surrounding women's portrayal in the media and to advocate for change. This collective voice can significantly impact public perceptions and initiate conversations that challenge the patriarchal ideologies reflected in traditional media.