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Assess the likely value to Derby Theatre of producing and staging shows that recognise the cultural diversity of Derby's population. - Edexcel - A-Level Business - Question 2 - 2022 - Paper 3

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Assess the likely value to Derby Theatre of producing and staging shows that recognise the cultural diversity of Derby's population.

Worked Solution & Example Answer:Assess the likely value to Derby Theatre of producing and staging shows that recognise the cultural diversity of Derby's population. - Edexcel - A-Level Business - Question 2 - 2022 - Paper 3

Step 1

Value to Derby Theatre

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Answer

Producing and staging shows that reflect the cultural diversity of Derby's population offers significant value to Derby Theatre in various ways. The theatre not only fulfills its civic responsibility but also attracts a broader audience base. As noted, diversity in production can enhance staffing and engage individuals from different backgrounds, thus appealing to varied cultural tastes and interests.

The National Theatre's approach, which emphasizes diverse shows to expand audience reach, aligns with this strategy. Given that Derby's population includes a considerable percentage of BME audiences (compared to the UK average), such productions can create a more inclusive environment.

Moreover, the potential support from the Arts Council funding of £795,000 can be leveraged to develop diverse programming, thereby ensuring sustainability and growth.

Step 2

Counter-Balance Aspects

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Answer

Despite the benefits, there are potential challenges Derby Theatre may face. Diverse productions might be more expensive to stage and produce, leading to higher costs associated with expanding the creative team or acquiring necessary resources. This could strain the budget that the theatre operates within. Furthermore, these shows may not attract large audiences, particularly if their themes do not resonate with the broader demographics, which could impact ticket sales and overall revenue.

Step 3

Judgement on the Value

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Answer

Legislative frameworks, like the Equality Act, might compel the theatre to diversify its production lineup, thereby enhancing its relevance in the community. However, given the theatre's past financial struggles, resulting in its takeover by the University of Derby, there lies a dilemma between catering to larger audience demands and producing minority-centric works. The recent history indicates that Derby Theatre must balance its inclusive programming with financial viability to thrive in the competitive arts landscape.

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