Using the data in Extract D, calculate Nike's market share of worldwide sports footwear in 2018 - Edexcel - A-Level Business - Question 2 - 2022 - Paper 1

Total worldwide sports footwear sales are the sum of all brands listed, plus the sales of all other brands:

Total = $22.3bn (Nike) +$14.9bn (Adidas) + $14.6bn (Asics) +$10.7bn (Puma) + $3.0bn +$2.8bn + $2.9bn +$2.4bn + $2.5bn +$1.0bn + $1.1bn +$16.7bn

Total = $22.3 + 14.9 + 14.6 + 10.7 + 3.0 + 2.8 + 2.9 + 2.4 + 2.5 + 1.0 + 1.1 + 16.7 =$60.1bn.

Market share formula:

[ \text{Market Share} = \frac{\text{Nike's Sales}}{\text{Total Sales}} \times 100 ] Substituting in the values we calculated: [ \text{Market Share} = \frac{22.3}{60.1} \times 100 \approx 37.07% ] Thus, Nike's market share is approximately 37.07% when rounded to two decimal places.