Assess the likely benefits to Jack’s if it advertises locally using leaflets. - Edexcel - A-Level Business - Question 1 - 2022 - Paper 1

Local advertising via leaflets is likely to save Jack’s money compared to national advertising methods such as television or newspapers. This is because production and distribution costs for leaflets are typically lower, allowing Jack's to allocate funds to other areas, like stocking diverse products.

Advertising locally allows Jack's to tailor its marketing strategies to the preferences of the community. For instance, the leaflet can include products that reflect local tastes in food and drink, making the advertising more relevant and effective.

However, it is important to consider that advertising via leaflets may not always be effective. Customers often ignore leaflets, leading to low engagement. Additionally, the products advertised may not align with customer preferences, making it difficult to attract shoppers.

In conclusion, while advertising locally using leaflets has significant benefits, such as cost-effectiveness and tailored marketing, Jack's must carefully assess its execution to avoid potential pitfalls in reaching their audience.