Assess the importance of two entrepreneurial roles carried out by Peter Roberts to the success of Pure Gym - Edexcel - A-Level Business - Question 2 - 2017 - Paper 3

One important role of Peter Roberts was 'creating and setting up a business.' This role is crucial as it lays the foundation for the entire company. Roberts identified a market gap in affordable gyms and acted on it, establishing Pure Gym to cater to this need. By leveraging his previous experience in the leisure industry, he was able to effectively position Pure Gym.

Additionally, the role of 'anticipating risk and uncertainty' is significant. Entrepreneurs often face risks when launching new ventures, and Roberts took calculated risks by choosing to enter a highly competitive market. His ability to gauge the fitness industry's trends and customer needs, while also being responsive to changes (like adapting to online memberships), ensured Pure Gym's growth and operational success.