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Assess the importance of capacity utilisation during the Commonwealth Games - Edexcel - A-Level Business - Question 1 - 2022 - Paper 3
Question 1
Assess the importance of capacity utilisation during the Commonwealth Games. Capacity utilisation refers to how efficiently a business uses its production capabilit... show full transcript
Worked Solution & Example Answer:Assess the importance of capacity utilisation during the Commonwealth Games - Edexcel - A-Level Business - Question 1 - 2022 - Paper 3
Step 1
Knowledge/understanding: Explain why product orientation is important.
Answer
Product orientation is crucial as it involves focusing on the production process and designing products meant to meet quality standards crucial for market success. By prioritizing the design and production phases, businesses can minimize the necessity for extensive market research since they create products that inherently offer value.
Step 2
Application: Provide examples to illustrate your answer.
Answer
A prominent example is Rolex, which emphasizes quality in its marketing strategies, ensuring its products are crafted by skilled artisans. This commitment positions Rolex as a luxury brand, inherently connecting the quality of its watches with its elite reputation.
Step 3
Analysis: Discuss the significance of this approach.
Answer
The focus on product orientation is significant because it allows customers to make purchasing decisions based on the product's superior quality and prestige associated with the brand. This approach cultivates a loyal customer base, reinforcing the brand's reputation while minimizing the need for adaptations based on customer preferences.