Assess the likely benefits to Jack's if it only advertises locally using leaflets. - Edexcel - A-Level Business - Question 1 - 2022 - Paper 1

Local advertising allows Jack's to tailor offers and promotions specifically to the local community's preferences. This targeted approach can resonate better with potential customers who appreciate that the offerings are attuned to their tastes in products and services.

Using leaflets to advertise locally can foster a stronger relationship with the community. Local customers may feel more connected to a brand that acknowledges and engages with their specific needs, leading to increased foot traffic and loyalty.

Despite these benefits, relying solely on leaflets might not be effective for all consumers, as they can easily be overlooked or thrown away. Additionally, leaflets may not generate the same impact as more dynamic advertising mediums like social media or billboards, which could limit brand visibility.

For a new brand like Jack's, incorporating diverse advertising strategies, including local media or social networks, could enhance its reach beyond what leaflets can accomplish alone. Evaluating other advertising options may help in better attracting customers to the stores.