Photo AI
Explain one way in which product orientation is important to Rolex - Edexcel - A-Level Business - Question 1 - 2022 - Paper 1
Question 1
Explain one way in which product orientation is important to Rolex. Rolex focuses on quality in marketing. Products made by skilled craftspeople. Rolex has built ... show full transcript
Worked Solution & Example Answer:Explain one way in which product orientation is important to Rolex - Edexcel - A-Level Business - Question 1 - 2022 - Paper 1
Step 1
Understanding Product Orientation
Answer
Product orientation emphasizes the production process and design of the product, with less focus on direct customer preferences. This approach allows companies like Rolex to concentrate on delivering high-quality products without extensive market research.
Step 2
Application of Product Orientation
Answer
Rolex focuses on marketing its watches as symbols of luxury and quality, rather than tailoring its designs to shifting consumer trends. This commitment to quality is reflected in the craftsmanship of their products, which are fabricated by skilled artisans.
Step 3