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Assess the likely benefits to Jack's if it only advertises locally using leaflets. - Edexcel - A-Level Business - Question 1 - 2022 - Paper 1
Question 1
Assess the likely benefits to Jack's if it only advertises locally using leaflets.
Worked Solution & Example Answer:Assess the likely benefits to Jack's if it only advertises locally using leaflets. - Edexcel - A-Level Business - Question 1 - 2022 - Paper 1
Step 1
Benefits of Local Advertising Using Leaflets
Answer
Advertising through leaflets allows Jack's to promote its products and services directly to the local community. This approach can enhance customer awareness of what the store offers, particularly tailored to local tastes and preferences. By focusing on local demographics, Jack's can effectively communicate its value proposition, positioning itself as a cost-effective alternative to traditional supermarkets.
Additionally, using leaflets can be a budget-friendly method to market Jack's. As opposed to national advertising campaigns, which can be expensive, localized advertising reduces costs associated with production and distribution. This allows Jack's to maximize its budget while still reaching potential customers in the area.
Moreover, leaflets may showcase special offers or products that resonate with the local community, potentially driving foot traffic and increasing sales. The ability to highlight seasonal goods or local favorites can create a stronger connection with customers, enhancing loyalty and repeat business.
Step 2
Counterarguments to Local Advertising Using Leaflets
Answer
While there are benefits to using leaflets, there are also considerations that might undermine their effectiveness. For instance, consumers often ignore promotional materials, leading to low retention and engagement rates. Leaflets may not leave a lasting impression or generate significant consumer interest, affecting the overall return on investment for Jack's.
Furthermore, if the advertised products do not align with customers' needs or interests, it may result in wasted resources. Leaflet campaigns might promote items that customers find unappealing, thus failing to drive sales.
Additionally, relying solely on this form of advertising could limit Jack's marketing reach. The supermarket could consider other advertising avenues, such as social media or local community events, which could provide broader visibility and engagement with potential customers. These alternatives may prove to be more impactful compared to traditional leafleting.
Step 3
Conclusion on the Effectiveness of Using Leaflets
Answer
In conclusion, while local advertising using leaflets presents several advantages for Jack's, it is essential to recognize its limitations. The business should weigh the cost-effectiveness of leaflets against potential drawbacks. For optimal results, diversifying the marketing strategy may yield better outcomes and ensure a wide-reaching campaign that effectively captures consumer interest.