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ITV could either join forces with the UK's other public broadcasters or operate on its own to offer a viable rival to Netflix for UK consumers. - Edexcel - A-Level Business - Question 1 - 2022 - Paper 3
Question 1
ITV could either join forces with the UK's other public broadcasters or operate on its own to offer a viable rival to Netflix for UK consumers.
Worked Solution & Example Answer:ITV could either join forces with the UK's other public broadcasters or operate on its own to offer a viable rival to Netflix for UK consumers. - Edexcel - A-Level Business - Question 1 - 2022 - Paper 3
Step 1
Join forces with other public broadcasters
Answer
ITV could collaborate with BBC, Channel 4, and other public service broadcasters (PSBs) to create a joint venture that pools resources and shares technology. This would enhance the ability to achieve economies of scale, thereby reducing content production costs and improving the competitive position against Netflix. Such a partnership could leverage the established viewership figures of these broadcasters to secure a solid subscriber base.
Step 2
Operate independently
Answer
If ITV decides to operate independently, it must focus on creating unique content that differentiates itself from Netflix. This could involve investing in original programming that caters specifically to UK audiences. Additionally, ITV would need to enhance its technology infrastructure and consider subscription-based models which may include various pricing tiers to attract a wider audience.