A-Level Edexcel Business Influences on Business Decisions: Explain one way in which product

Question

Explain one way in which product orientation is important to Rolex.

Product orientation focuses on the production process and designing the product, then trying to sell it to the customer. This means that Rolex can create high-quality timepieces without necessarily conducting extensive market research before the designing phase. It allows Rolex to concentrate on producing luxurious watches that reflect their brand image, rather than constantly adapting to customer demands.

Rolex places significant emphasis on quality in its marketing strategies, showcasing the craftsmanship that goes into each watch. This focus on quality helps reinforce Rolex's global reputation for luxury, encouraging customers to trust and choose their products based on the brand's established image of excellence.

The product orientation approach is essential for Rolex as it means customers are more willing to purchase based on the perceived quality and brand prestige, rather than the company merely responding to trends. This is in contrast to other luxury brands that may shift their focus according to changing consumer preferences.

Explain one way in which product orientation is important to Rolex - Edexcel - A-Level Business - Question 1 - 2022 - Paper 1

Worked Solution & Example Answer:Explain one way in which product orientation is important to Rolex - Edexcel - A-Level Business - Question 1 - 2022 - Paper 1

Knowledge of Product Orientation

Application Example 1

Application Example 2

Analysis of Importance

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