Explain one internal cause of the business failure of MG Rover Group - Edexcel - A-Level Business - Question 2 - 2018 - Paper 2

The company struggled to roll out updated versions of popular models like the Mini, which sold well historically but became outdated. As consumer preferences shifted towards newer foreign models, MG Rover's inability to adapt resulted in poor sales.

This failure to innovate led to a significant drop in consumer interest and sales, ultimately resulting in poor profit margins. With high production costs and low sales volume, the company found it increasingly difficult to sustain profitability, contributing to its eventual collapse.