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Assess whether Pure Gym is likely to overcome the possible difficulties of changing LA Fitness’s culture, as a result of the takeover. - Edexcel - A-Level Business - Question 2 - 2017 - Paper 3
Question 2
Assess whether Pure Gym is likely to overcome the possible difficulties of changing LA Fitness’s culture, as a result of the takeover.
Worked Solution & Example Answer:Assess whether Pure Gym is likely to overcome the possible difficulties of changing LA Fitness’s culture, as a result of the takeover. - Edexcel - A-Level Business - Question 2 - 2017 - Paper 3
Step 1
Corporate culture and its impact
Answer
Corporate culture serves as an unwritten code of conduct that influences employee behavior, motivation, and performance. LA Fitness staff have been accustomed to a specific culture that may differ from Pure Gym's operational ethos. This discrepancy can lead to challenges in integrating staff and aligning values post-takeover.
Step 2
Existing challenges with LA Fitness staff
Answer
The LA Fitness workforce has evolving expectations shaped by their previous roles. Pure Gym must realize that LA Fitness employees may resist changes, particularly if they feel their past collaborative decision-making processes are disregarded. Existing task culture could create friction if not appropriately managed.
Step 3
Strategies for cultural integration
Answer
To mitigate the challenges, Pure Gym can implement targeted strategies such as:
- Designating culture change ambassadors from within LA Fitness to facilitate smoother transitions.
- Offering extensive training sessions that emphasize Pure Gym's values while recognizing LA Fitness practices.
- Establishing team-building activities to foster collaboration and comfort among employees.
Step 4
Management's role in culture shift
Answer
Management at Pure Gym must take a proactive approach by communicating the necessity and benefits of the cultural shift. It's crucial to engage with LA Fitness employees throughout the transition, highlighting job security and enhancing work conditions to foster acceptance.
Step 5
Conclusion and assessment of success likelihood
Answer
While there are significant challenges in melding two distinct workplace cultures, with strategic management efforts and active engagement from all parties, Pure Gym stands a reasonable chance of overcoming these difficulties. Establishing a unified corporate culture is a gradual process that demands patience, communication, and strong leadership.