A-Level Edexcel Business Market: Evaluate VisionSpring’s aim corp

Question

Evaluate VisionSpring’s aim corporate objective. VisionSpring is a social enterprise founded to provide glasses that are affordable for people in developing countries, such as India. These glasses improve job opportunities for many people in rural areas.

VisionSpring supplies local small businesses that sell its glasses, and also trains the business owners to conduct eye tests in local villages.

Each pair of glasses costs VisionSpring £1 to make and deliver, which the small business buys for £2 and sells to customers for £4. As every step of the chain is profitable, the business model is sustainable.

VisionSpring's current growth strategy is to reinvest its profits to expand the scheme, but it is also considering obtaining loans from established businesses in developing countries.

Warby Parker was founded with the objectives of selling designer glasses at a low price and being socially responsible. The optical industry is dominated by a few large companies that keep prices high, making huge profits from consumers who have limited choice.

Warby Parker created an alternative by designing and selling glasses to customers directly online. It is able to provide higher-quality, better-looking prescription glasses at a lower price than larger competitors.

Almost one billion people worldwide lack access to glasses, limiting their ability to learn or work. Warby Parker believes that everyone has the right to see. For every pair of glasses it sells, another pair is given to charities, such as Sightgivers, operating in developing countries.

In high income markets, glasses are typically sold using a low-volume, high-profit margin approach. However, VisionSpring recognised the potential for success in the developing world. To achieve this, it focused on the low income market, using a high-volume and low-profit margin approach.

Evaluate VisionSpring’s aim corporate objective - Edexcel - A-Level Business - Question 1 - 2019 - Paper 2

Worked Solution & Example Answer:Evaluate VisionSpring’s aim corporate objective - Edexcel - A-Level Business - Question 1 - 2019 - Paper 2

Sell glasses in the low income market – arguments for

New range of contact lenses – arguments for

Possible recommendations

Join the A-Level students using SimpleStudy...