Using Extracts B and C, explain one way in which Hot Chip could enhance its design mix to reflect eating behaviours at fast food restaurants - Edexcel - A-Level Business - Question 1 - 2018 - Paper 1

Hot Chip could enhance its design mix by addressing customer concerns about healthiness. With 31% of customers highlighting worries regarding the healthiness of fast food, the company could consider modifying its menu to incorporate healthier chip options. This could involve updating the ingredients used to prepare the chips, allowing for healthier frying methods, or introducing a range of alternative toppings that are perceived as more nutritious.

Moreover, by adopting better economic manufacturing practices, such as using cheaper yet healthier ingredients, Hot Chip could also keep their prices lower, making it attractive for health-conscious customers who are also budget-minded. This dual approach could appeal to a wider demographic and effectively respond to the evolving preferences of fast food consumers.