Photo AI
Assess the likely benefits to Jack's if it only advertises locally using leaflets. - Edexcel - A-Level Business - Question 1 - 2022 - Paper 1
Question 1
Assess the likely benefits to Jack's if it only advertises locally using leaflets.
Worked Solution & Example Answer:Assess the likely benefits to Jack's if it only advertises locally using leaflets. - Edexcel - A-Level Business - Question 1 - 2022 - Paper 1
Step 1
Knowledge of Advertising Benefits
Answer
Advertising, particularly via local leaflets, can raise awareness of Jack's products and brand. By focusing on a local audience, the advertising is more likely to reach potential customers who are in proximity to the stores, enhancing the chances of foot traffic and sales.
Step 2
Cost Efficiency of Local Advertising
Answer
Utilizing leaflets for advertising is a cost-effective strategy for Jack's as it helps to save money on production and distribution costs that would be incurred from using national advertising channels such as television or larger publications. This is crucial for a business like Jack's, aiming to keep costs low.
Step 3
Step 4
Potential Counterarguments
Answer
However, advertising via leaflets might not be very effective as many customers may ignore them, leading to diminished recall of the advertisements. Additionally, the offerings may promote products that customers are not interested in purchasing, potentially resulting in wasted resources.
Furthermore, if Jack's intends to attract a broader audience, relying solely on leaflets may not be sufficient as it limits exposure compared to other advertising mediums like social media or billboards.
Step 5
Final Assessment
Answer
In conclusion, while advertising locally with leaflets can be beneficial in terms of cost and community engagement, Jack's should consider diversifying their advertising strategy to include additional channels. This could maximize their reach and thus enhance the effectiveness of their marketing efforts.