A-Level Edexcel Business Marketing Mix & Strategy: Explain one way in which a busin

Question

Explain one way in which a business such as Bon Bon's adds value to the products it sells.

Bon Bon's, founded in 2007, is a confectionery wholesaler, led by Yorkshire businessman, Mark Rowntree, descendant of confectionery pioneer, Joseph Rowntree. In 2018, Bon Bon's opened an additional site in Yorkshire.

Bon Bon's supplies a range of confectionery, from Belgian chocolates to boiled sweets and specialist packaging, as well as assorted sweets such as 'Traffic Lights' and 'Candy Necklaces'. It specializes in distinctively designed and attractive packaging. Bon Bon's claims this is beneficial as the way such products are packaged helps to highlight their attractiveness; customers are subjected to hundreds of sweets in standard wrappers, but Bon Bon's products have a unique look. Further showcasing these claims, Bon Bon's products can be found in places such as The British Museum, Tower of London and Stonehenge. Bon Bon's philosophy is simple:

"We are probably the UK's largest confectionery business, but we still pack the hand. The additional emphasis on our quality reflects our ambitions. We see this business as a distribution business and we want it to grow, not just in terms of scale, but in aspirations," said Rowntree, 2020.

Explain one way in which a business such as Bon Bon's adds value to the products it sells - Edexcel - A-Level Business - Question 1 - 2022 - Paper 1

Worked Solution & Example Answer:Explain one way in which a business such as Bon Bon's adds value to the products it sells - Edexcel - A-Level Business - Question 1 - 2022 - Paper 1

Understanding the concept of adding value

Application: Example of unique packaging

Analysis: Impact on retailers and customers

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