Explain one reason why businesses that sell VisionSpring's glasses may prefer to stay small - Edexcel - A-Level Business - Question 1 - 2019 - Paper 2
Question 1
Explain one reason why businesses that sell VisionSpring's glasses may prefer to stay small.
VisionSpring is a social enterprise focused on providing affordable gla... show full transcript
Worked Solution & Example Answer:Explain one reason why businesses that sell VisionSpring's glasses may prefer to stay small - Edexcel - A-Level Business - Question 1 - 2019 - Paper 2
Step 1
Knowledge: One reason businesses may prefer to stay small
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Answer
One reason businesses that sell VisionSpring glasses may prefer to stay small is that they can maintain flexibility in responding to customer needs. This responsiveness is crucial in the context of local communities.
Step 2
Application: Two uses of context
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Answer
Shops selling glasses are located in rural areas, where customer preferences can vary significantly.
Small business owners conduct eye tests in villages, allowing for a tailored approach in fulfilling individual customer needs.
Step 3
Analysis: Understanding customer needs
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Answer
Local businesses may have greater knowledge of their customers' needs. Therefore, the small business owners can respond quickly to their customer needs by supplying glasses immediately if needed.
