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Assess the importance of capacity utilisation during the Commonwealth Games. - Edexcel - A-Level Business - Question 1 - 2022 - Paper 3
Question 1
Assess the importance of capacity utilisation during the Commonwealth Games.
Worked Solution & Example Answer:Assess the importance of capacity utilisation during the Commonwealth Games. - Edexcel - A-Level Business - Question 1 - 2022 - Paper 3
Step 1
Knowledge/understanding: Importance of Product Orientation
Answer
Capacity utilisation refers to how efficiently an organization utilizes its resources, typically measured as a percentage of potential output. Effective capacity utilisation during an event like the Commonwealth Games is crucial for several reasons. Firstly, it ensures that the facilities and resources are fully employed, reducing wasted expenditure and maximizing the return on investment. Secondly, high capacity utilisation can enhance the overall experience for attendees, ensuring that services and accommodations meet the demand during peak periods.
Step 2
Application: Examples of Capacity Utilisation
Answer
For instance, the Birmingham 2022 Commonwealth Games aimed to optimize the use of its numerous venues, such as the Alexander Athletics Stadium and the Sandwell Aquatics Centre, emphasizing operational efficiency in each facility. This strategy not only conserves resources but also improves attendee satisfaction through better service delivery.
Step 3
Analysis: How This Impacts Perception and Reputation
Answer
High capacity utilisation is significant because it affects brand perception. Attendees are likely to have a positive experience if they can access events with minimal delays and comfortable facilities. An example can be seen with successful sporting events where efficient utilization leads to positive reviews and heightened reputation. In contrast, poor occupancy and service can lead to dissatisfaction and harm the future reputation of the event and its organizers.