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The table shows market data for e-cigarette kits - Edexcel - A-Level Economics A - Question 1 - 2017 - Paper 1

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The table shows market data for e-cigarette kits. The original equilibrium price is £23. | Price £ | Quantity demanded per month (000) | Quantity supplied per month... show full transcript

Worked Solution & Example Answer:The table shows market data for e-cigarette kits - Edexcel - A-Level Economics A - Question 1 - 2017 - Paper 1

Step 1

Calculate the new equilibrium price and quantity following the successful advertising campaign and the fall in production costs.

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Answer

To find the new equilibrium, we analyze the last two columns in the table:

Price £New Quantity demanded per month (000)New Quantity supplied per month (000)
25810
2498
23107
22116
21126

From this table, the new equilibrium is where quantity demanded equals quantity supplied. This occurs at a price of £24, where both the supply and demand are equal to 9,000 units.

Thus, the new equilibrium price is £24 and the new equilibrium quantity is 9,000.

Step 2

Research conducted in New Zealand in 2014 estimated the cross elasticity of demand for e-cigarettes to be 0.16 in response to changes in the price of tobacco.

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Answer

To find the percentage change in demand for e-cigarettes as a result of a 5% increase in the price of tobacco, we can use the formula:

extPercentageChangeinDemand=extCrossElasticityimesextPercentageChangeinPrice ext{Percentage Change in Demand} = ext{Cross Elasticity} imes ext{Percentage Change in Price}

Using the given cross elasticity of 0.16:

extPercentageChangeinDemand=0.16imes5ext%=0.008=0.8% ext{Percentage Change in Demand} = 0.16 imes 5 ext{\%} = 0.008 = 0.8\%

Therefore, a 5% increase in the price of tobacco will result in a percentage change in demand for e-cigarettes of 0.8%.

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