To what extent is pressure group success primarily dependent on membership? - Edexcel - A-Level Politics - Question 1 - 2018 - Paper 1

A high membership level brings several advantages, including enhanced wealth. Affluent pressure groups, such as the RSPCA and NFU, can leverage their resources to effectively advertise and gain members. Thus, a wealthier and larger membership can significantly continue the group's existence and impact.

If a pressure group can attract members with 'celebrity status,' this can elevate the group’s profile. Well-known individuals joining a cause can amplify its reach and importance, making it more likely to garner attention from policymakers.

However, membership alone does not guarantee success. The attitude and ideological views of the government may hold more weight than the opinions of a pressure group’s members. Historical examples, such as the protests led by Trade Unions against Thatcher and Major, illustrate how governmental priorities can overshadow member representation.

Moreover, pressure groups can achieve success without large memberships. The effectiveness of actions, such as informing the public or targeting the media, is crucial. For instance, the British Bankers' Association did not rely on size but on strategic communication to influence decisions.

In conclusion, while membership is a vital component for the success of pressure groups, it is not the sole determining factor. A combination of factors, including governmental stances, media strategies, and influential figures, ultimately shapes their effectiveness.