Photo AI
In a bid to gain market share from Nike, Adidas has launched its biggest advertising campaign ever - Edexcel - GCSE Business - Question 5 - 2017 - Paper 1
Question 5
In a bid to gain market share from Nike, Adidas has launched its biggest advertising campaign ever. The campaign will involve spending over £150 million on advertisi... show full transcript
Worked Solution & Example Answer:In a bid to gain market share from Nike, Adidas has launched its biggest advertising campaign ever - Edexcel - GCSE Business - Question 5 - 2017 - Paper 1
Step 1
Step 2
5(b) Identify a way Adidas could use sound during the advertising campaign.
Answer
Adidas could use the sound of a sporting event or crowd during the campaign, or they might incorporate music during a TV advert. Using text-to-speech or similar accessibility features could further enhance the outreach of their advertising.
Step 3
5(c) Explain one advantage of using posters for the advertising campaign.
Answer
One advantage of using posters for Adidas's advertising campaign is that they can be placed in locations with captive audiences, such as bus stops or shopping centers. This leads to increased visibility and potential engagement from passersby. Additionally, posters can be designed to capture attention through the use of vibrant colors and images of well-known athletes, which can resonate with the target audience and enhance brand recognition.