Photo AI
Soap and Glory is a cosmetics company founded in the UK in 2006 by Marcia Kilgore - Edexcel - GCSE Business - Question 2 - 2016 - Paper 1
Question 2
Soap and Glory is a cosmetics company founded in the UK in 2006 by Marcia Kilgore. Some of its best-selling cosmetic products have unusual names such as Ace of Base ... show full transcript
Worked Solution & Example Answer:Soap and Glory is a cosmetics company founded in the UK in 2006 by Marcia Kilgore - Edexcel - GCSE Business - Question 2 - 2016 - Paper 1
Step 1
Soap and Glory uses unusual names for its cosmetics, such as 'Ace of Base'. This is an example of:
Answer
The correct answer is D differentiation. By using unusual names for its products, Soap and Glory distinguishes itself from competitors. This differentiation can help create a unique brand identity, making the products more memorable to consumers.
Step 2
Outline one reason why Soap and Glory may decide to use product trials.
Answer
One reason Soap and Glory may decide to use product trials is to increase customer awareness and loyalty. Product trials allow potential customers to experience the quality of the cosmetics firsthand, which can lead to positive word-of-mouth and ultimately boost sales. When customers are familiar with a product, they are more likely to purchase it in the future.