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2. (a) Which two of the following are examples of secondary market research? Select two answers - Edexcel - GCSE Business - Question 2 - 2020 - Paper 1

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2. (a) Which two of the following are examples of secondary market research? Select two answers. ☐ A Focus group ☐ B Internet ☐ C Market report ☐ D Observation ☐ E... show full transcript

Worked Solution & Example Answer:2. (a) Which two of the following are examples of secondary market research? Select two answers - Edexcel - GCSE Business - Question 2 - 2020 - Paper 1

Step 1

Which two of the following are examples of secondary market research?

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Answer

The correct answers are B - Internet and C - Market report. Focus groups, observations, and surveys are all methods of primary market research.

Step 2

Which two of the following are examples of variable costs?

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Answer

The correct answers are C - Packaging and D - Raw materials. These costs fluctuate with the level of production, unlike fixed costs such as rent and insurance.

Step 3

Using the information in Table 1, calculate the net cash flow for this month.

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Answer

To calculate the net cash flow, we first calculate the total revenue from selling 200 units at £15 each:

Total Revenue = Selling Price x Number of Units = £15 x 200 = £3,000.

Next, we will add up the total costs:

Total Costs = Rent + Wages + Advertising = £500 + £1,000 + £150 = £1,650.

Now, we can find the net cash flow:

Net Cash Flow = Total Revenue - Total Costs = £3,000 - £1,650 = £1,350.

Step 4

Explain one disadvantage of starting a small business as a partnership.

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Answer

One disadvantage of starting a small business as a partnership is that all partners are jointly responsible for the debts and liabilities of the business. This means that if the business fails, each partner's personal assets could be at risk, making it a liability.

Step 5

Explain one way the marketing mix of a small business may change due to changing consumer needs.

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Answer

One way the marketing mix may change is through adjustments in product offerings. For instance, if consumer preferences shift toward healthier options, a small business may need to modify its product line to include healthier choices, thus affecting its product strategy within the marketing mix.

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