Photo AI
Which two of the following are examples of market segments for a computer games shop? Select two answers - Edexcel - GCSE Business - Question 1 - 2018 - Paper 1
Question 1
Which two of the following are examples of market segments for a computer games shop? Select two answers. A. Rival computer games shop B. Members of a computer clu... show full transcript
Worked Solution & Example Answer:Which two of the following are examples of market segments for a computer games shop? Select two answers - Edexcel - GCSE Business - Question 1 - 2018 - Paper 1
Step 1
Which two of the following are examples of market segments for a computer games shop? - Answer A
Answer
A market segment consists of a specific group of potential customers with similar needs or characteristics. Among the options, 'B. Members of a computer club' identifies a group of individuals who are likely to be interested in computer games, making it a viable market segment.
Step 2
Which two of the following are examples of market segments for a computer games shop? - Answer E
Answer
'E. Teenagers who play computer games' is also a significant market segment, as teenagers are a primary demographic for computer games. This group actively engages with gaming content, making it an essential target for marketing strategies.