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4. (a) Outline one method Mind Candy could use to extend the product life cycle of one of its games - Edexcel - GCSE Business - Question 4 - 2019 - Paper 1

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4. (a) Outline one method Mind Candy could use to extend the product life cycle of one of its games. (b) Analyse the impact on Mind Candy of reducing the size of it... show full transcript

Worked Solution & Example Answer:4. (a) Outline one method Mind Candy could use to extend the product life cycle of one of its games - Edexcel - GCSE Business - Question 4 - 2019 - Paper 1

Step 1

Outline one method Mind Candy could use to extend the product life cycle of one of its games.

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Answer

One method Mind Candy could use is to introduce updates and new content for their games. By regularly adding fresh features, levels, or challenges, the company can rekindle interest in the game, attracting both new players and returning players. This strategy helps extend the product life cycle by keeping the game relevant and engaging, potentially increasing sales and maintaining a stable player base.

Step 2

Analyse the impact on Mind Candy of reducing the size of its workforce.

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Answer

Reducing the size of its workforce can have various impacts on Mind Candy:

  1. Cost Savings: One immediate impact would be a reduction in salary expenses, allowing the company to allocate resources to other critical areas, such as marketing or development of new games.

  2. Morale and Productivity: The reduction may lead to lower morale among remaining employees, as they may feel overburdened or insecure about their own job stability. This can negatively affect productivity levels.

  3. Skill Loss: If the workforce reduction involves experienced staff, Mind Candy risks losing valuable skills and knowledge, which can impact project continuity and innovation.

  4. Operational Efficiency: In some cases, a smaller workforce can lead to more efficient operations if the remaining employees are highly skilled and able to take on multiple roles. This reallocation of roles might streamline processes, potentially improving output.

  5. Reputation: Finally, downsizing can affect the company's reputation, especially among potential employees. If seen as a negative workplace, it may become more challenging to attract top talent in the future.

In conclusion, while reducing the workforce can offer immediate financial relief, it poses risks to morale, productivity, and long-term operational effectiveness.

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