What is meant by the term brand? - Edexcel - GCSE Business - Question 7 - 2015 - Paper 1
Question 7
What is meant by the term brand?
Worked Solution & Example Answer:What is meant by the term brand? - Edexcel - GCSE Business - Question 7 - 2015 - Paper 1
Step 1
Definition of Brand
96%
114 rated
Only available for registered users.
Sign up now to view full answer, or log in if you already have an account!
Answer
A brand is a name, term, design, symbol, or any other feature that differentiates one seller's goods or services from those of others. It serves as a representation of a company or product in the marketplace.
Step 2
Significance of Branding
99%
104 rated
Only available for registered users.
Sign up now to view full answer, or log in if you already have an account!
Answer
The significance of branding lies in its ability to create recognition and loyalty among consumers. A strong brand can influence customer perception and facilitate marketing by establishing trust and a relationship with the consumer.
