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Question 4
4. (a) Outline one method Mind Candy could use to extend the product life cycle of one of its games. (b) Analyse the impact on Mind Candy of reducing the size of i... show full transcript
Step 1
Answer
One method Mind Candy could use to extend the product life cycle of its games is by introducing regular updates and new content for existing games. This strategy can rejuvenate interest among current users and attract new players. By consistently adding new features or levels, Mind Candy can keep players engaged and encourage them to revisit the game, increasing its longevity and profitability.
Step 2
Answer
Reducing the size of its workforce can have several impacts on Mind Candy:
Cost Savings: With a smaller workforce, the company can save on salaries and benefits, which may help reduce overall operational costs. This can be significant in times of financial pressure or when aiming to improve profitability.
Decreased Productivity: Fewer employees may lead to reduced output, which could affect the development and maintenance of existing games. This reduction in productivity might result in slower innovation and delays in updates, adversely affecting customer satisfaction.
Employee Morale: The reduction in workforce can impact the morale of remaining employees. Job security may be compromised, leading to decreased motivation and potentially affecting the quality of work.
Talent Drain: If valuable employees are let go, it could lead to a loss of critical skills and knowledge that contribute to the creativity and effectiveness of the team. This talent drain can have long-term negative effects on the business.
Investor Confidence: Changes in workforce size may signal to investors that the company is struggling, potentially affecting stock prices and future investments.
Flexibility and Adaptability: On the positive side, a smaller workforce can sometimes lead to increased agility. It may allow the company to respond quicker to market changes or new trends in the gaming industry if managed effectively.
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