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National Express runs coaches to over 900 destinations in the UK - Edexcel - GCSE Business - Question 3 - 2015 - Paper 1

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National Express runs coaches to over 900 destinations in the UK. To travel, customers book tickets on the company website that they then print off. This allows Nati... show full transcript

Worked Solution & Example Answer:National Express runs coaches to over 900 destinations in the UK - Edexcel - GCSE Business - Question 3 - 2015 - Paper 1

Step 1

Which of the following is most likely to increase the revenue of National Express?

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Answer

The answer is A Higher number of passengers. An increase in passenger numbers directly leads to higher income from ticket sales, which is crucial for boosting revenue.

Step 2

State two methods that National Express could use to encourage people to try its products.

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Answer

  1. Lower fares/ticket prices: Offering competitive pricing can attract more customers, enticing them to choose National Express over other transport options.
  2. More frequent services: Increasing the frequency of services could improve convenience for travelers, making it more appealing to use National Express.

Step 3

Explain one disadvantage to National Express of providing poor customer service.

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Answer

One disadvantage is that poor customer service can lead to negative reviews and a damaged reputation. This could result in repeat customers choosing to travel with competitors instead, which directly impacts revenue and growth potential for National Express.

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