Deviant behaviour in elite level sport, such as taking performance-enhancing drugs, has consequences for sport - Edexcel - GCSE Physical Education - Question 13 - 2022 - Paper 1
Question 13
Deviant behaviour in elite level sport, such as taking performance-enhancing drugs, has consequences for sport.
Give three consequences of deviancy for sport.
Worked Solution & Example Answer:Deviant behaviour in elite level sport, such as taking performance-enhancing drugs, has consequences for sport - Edexcel - GCSE Physical Education - Question 13 - 2022 - Paper 1
Step 1
Reputation/image of the sport is damaged
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Answer
The increased incidence of deviant behavior, such as doping, can severely tarnish the public image of the sport. Perceptions of unfairness or deceit among athletes can lead fans to lose trust and interest.
Step 2
Sport could lose income/loss of sponsorship/lose media coverage
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Answer
Sponsorship and media deals often hinge on the integrity of the sport. If deviant behavior is prevalent, corporations may withdraw their sponsorships, leading to a significant loss in revenue.
Step 3
Reduced ticket sales as reduced number of spectators/viewers wanting to watch events/sport is less popular
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Answer
As the sport's reputation suffers, fewer fans may attend events or watch broadcasts. This decline in viewership can lead to reduced ticket sales and lower overall engagement.
