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Which of the following is a benefit to a business of advertising on local radio? A Can target a specific geographical area B Detailed financial information can be included C Free samples can be given out with the advertisement D The product can be seen and demonstrated - OCR - GCSE Business - Question 4 - 2019 - Paper 1
Question 4
Which of the following is a benefit to a business of advertising on local radio? A Can target a specific geographical area B Detailed financial information can be ... show full transcript
Worked Solution & Example Answer:Which of the following is a benefit to a business of advertising on local radio? A Can target a specific geographical area B Detailed financial information can be included C Free samples can be given out with the advertisement D The product can be seen and demonstrated - OCR - GCSE Business - Question 4 - 2019 - Paper 1
Step 1
A Can target a specific geographical area
Answer
Advertising on local radio allows businesses to focus their marketing efforts on specific geographical areas. This is beneficial for local businesses that seek to engage their community and ensure that their advertisements reach the right audience. By targeting a specific area, local radio advertisements can increase brand awareness and drive sales within the local market.
Step 2
B Detailed financial information can be included
Answer
Local radio advertising typically does not allow for the inclusion of detailed financial information since the format is primarily auditory. Advertisements need to be concise, and financial details are generally better suited for printed media or online platforms.
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