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A store sells a range of alcoholic and non-alcoholic drinks - OCR - GCSE Business - Question 8 - 2022 - Paper 1
Question 8
A store sells a range of alcoholic and non-alcoholic drinks. Nina, the owner of the store, is trying to decide whether to stock a new range of non-alcoholic herbal d... show full transcript
Worked Solution & Example Answer:A store sells a range of alcoholic and non-alcoholic drinks - OCR - GCSE Business - Question 8 - 2022 - Paper 1
Step 1
Which type of market research activity would help Nina make this decision?
Answer
The best choice for Nina is option D: Trialling the new drinks in the store and monitoring sales. This approach allows her to directly assess customer response to the new non-alcoholic herbal drinks by observing sales in real-time. By monitoring how well these drinks perform, Nina can make an informed decision about whether to stock them based on actual consumer behavior, which is the most effective method of market research in this context.