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Question 10
A national retailer intends to trial a new product in some of its stores. Which of the following is not a benefit of trialling the product? A It avoids wasting mon... show full transcript
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Answer
The correct answer is C: It requires a lot of national advertising and promotion. This option describes a requirement rather than a benefit of trialling the product. Trialling is intended to minimize risks and costs, making extensive advertising unnecessary, especially if the product is not yet proven to be successful.
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