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An entrepreneur is thinking of opening a restaurant in their local area - OCR - GCSE Business - Question 3 - 2022 - Paper 1
Question 3
An entrepreneur is thinking of opening a restaurant in their local area. What is an example of qualitative market research data they could use? A The number of adu... show full transcript
Worked Solution & Example Answer:An entrepreneur is thinking of opening a restaurant in their local area - OCR - GCSE Business - Question 3 - 2022 - Paper 1
Step 1
C The preferences of local residents when eating out
Answer
Qualitative market research focuses on understanding the motivations, preferences, and experiences of individuals. This type of data is descriptive and often collected through interviews, focus groups, or open-ended survey questions. In this case, option C stands out as it seeks to understand the specific preferences of local residents regarding their dining choices, which aligns with qualitative research aims.