A publishing company's marketing mix identifies:
A appropriate sources of market research
B digital distribution channels for its books
C how many short-story authors to interview
D which of its editors have training needs
Your answer - OCR - GCSE Business - Question 10 - 2020 - Paper 1
Question 10
A publishing company's marketing mix identifies:
A appropriate sources of market research
B digital distribution channels for its books
C how many short-story ... show full transcript
Worked Solution & Example Answer:A publishing company's marketing mix identifies:
A appropriate sources of market research
B digital distribution channels for its books
C how many short-story authors to interview
D which of its editors have training needs
Your answer - OCR - GCSE Business - Question 10 - 2020 - Paper 1
Step 1
A appropriate sources of market research
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Answer
This part of the question touches on the importance of understanding the target audience and market trends. While appropriate sources of market research are crucial for strategizing, they are not primarily part of the marketing mix.
Step 2
B digital distribution channels for its books
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Answer
Digital distribution channels are fundamental components of a publishing company's marketing mix. They allow publishers to reach a broader audience and adapt to changing consumer behavior towards digital content.
Step 3
C how many short-story authors to interview
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Answer
Determining how many short-story authors to interview pertains more to the operational aspects of publishing, rather than the strategic marketing mix.
Step 4
D which of its editors have training needs
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Answer
Identifying which editors have training needs is related to internal company management, rather than the marketing mix focused on external factors affecting the market.
